You have identified the foreign market you want to export to. Now you need a market entry strategy that maps out how you are going to sell, deliver and distribute your products. There are three principal ways of entering an export market:
- Direct Exports – products delivered directly to your client.
- Indirect Exports – use of an intermediary such as an agent or representative, trading house or foreign distributor.
- Partnerships and Alliances – use of an in-market company to add value to your product before selling it to the client.
Whichever strategy you choose, there are many details involved in getting goods to your export market.
The Canada Business Network has a lot of information about market entry and getting your goods to international markets.
The Canadian International Freight Forwarders Association provides information on international transportation logistics, with specific content for:
- Canadian Government Departments
- Container Leasing and Sales
- Equipment Suppliers
- Industry Associations
- Ocean Carriers
- Regulatory Bodies
- Research and Advisory Bodies
- Other Transport Related Sites
Step-by-step export guide
Assess your export potential, establish a target market, and develop an export plan with the Department of Foreign Affairs and International Trade Canada’s guide.
Date Updated: Tue, 29 Sep 2015 11:20:04