Now that you have identified your target foreign export markets, you need a market entry strategy that maps out how you are going to sell, deliver and distribute your products. There are three principal ways of entering an export market:
- Direct Exports – products delivered directly to your client.
- Indirect Exports – use of an intermediary such as an agent or representative, trading house or foreign distributor.
- Partnerships and Alliances – use of an in-market company to add value to your product before selling it to the client.
Whichever strategy you choose, the following links can guide you through the steps involved in getting goods to your export market.
Canada Business Network
Information about market entry and getting your goods to international markets.
Canadian International Freight Forwarders Association
Information on international transportation logistics
Step-by-step export guide
Assess your export potential, establish a target market, and develop an export plan with the Department of Foreign Affairs and International Trade Canada’s guide.
Date Updated: Tue, 30 May 2017 10:22:34