Market research

Market research gives you information about your customers, competition and the environment to help you make smart choices about your business priorities.
Good market research allows you to:

  • Take advantage of the right opportunities abroad
  • Identify your competitive advantages
  • Understand local market habits and preferences
  • Target your marketing efforts appropriately

Use the following resources to gather the information you need:

Canadian government market reports
Access more than 600 free reports on international markets.

Export Development Canada
Find critical market information on countries around the world.

Business Development Bank of Canada
Access professionals who can help with your market research.