Market research

Market research gives you information about your customers, competition and the environment. It helps you make smart choices about your business priorities.

Good market research allows you to:

  • Take advantage of the right opportunities abroad.
  • Identify your competitive advantages.
  • Understand local market habits and preferences.
  • Target your marketing efforts appropriately.

Use the following resources to gather the information you need:

International market profiles 
Find detailed information on specific markets in dozens of countries and regions.
Foreign Affairs and International Trade Canada
Access over 600 free reports on international markets.
Export Development Canada
Find critical market information on countries around the world.
Business Development Bank of Canada
Access professionals to help with your market research.