Digital media

Alberta is home to a vibrant digital media industry supported by leading edge research at Alberta’s academic institutions and the Banff New Media Institute. Areas of key growth and opportunity in Alberta's digital media industry include:

  • content and applications for mobile devices
  • e-Learning and games for training and education
  • interactive entertainment
  • interactive marketing
  • social media content and applications
  • standards-based web design and development

Banff New Media Institute (BNMI) digital media research

The Banff New Media Institute (BNMI) has become a centre for digital media research and development in Alberta, across Canada, and around the world. BNMI has created a dynamic, collaborative environment for such research by fostering partnerships between:

  • academic research institutes
  • educators
  • industry and government stakeholders
  • members of the arts community

Digital media research and new media projects at BNMI are carried out in the following three Advanced Research Technology (ART) labs:

  • collaborative systems
  • mobile media
  • visualization

Aside from providing venues and resources for digital media research and development, the ART labs also facilitate post-doctoral training opportunities, applied research, and new media co-productions.