Alberta Government Hong Kong Office
Personnel in Hong Kong
Ron Hoffmann, Alberta Senior Representative for the Asia Pacific Basin
Christopher Liu, Director – Trade & Investment
Juliana Che, Commercial Officer
Peggy Mou, Office Manager
Alberta has three other international offices in the region:
Alberta government contacts
Contact information for all Alberta international office locations
Staff Profile: Ron Hoffmann - Alberta Senior Representative for the Asia Pacific Basin
Ron Hoffmann, appointed Alberta’s Senior Representative for the Asia Pacific Basin in the fall of 2014, is a western Canadian who has dedicated most of his professional life advancing Canada’s interests on the world stage. He has spent much of his diplomatic career in Asia, including serving as Ambassador to Afghanistan during the height of Canada’s military, diplomatic and development deployment. He was Ambassador to Thailand, with cross-accreditation to Burma, Cambodia and Laos, and served in the Canadian Embassy in Beijing as Commercial and Economic Counsellor. Earlier in his career, he held key positions in Canadian missions in London, Johannesburg and The Hague.
In Ottawa, Mr. Hoffmann was most recently Director General for Strategic Policy at Canada's Department of Foreign Affairs, Trade and Development. From 2012-1013 he was Senior Advisor on Asia Strategy and Policy, reporting to Canada's Chief Trade Commissioner. Ron has served on advisory boards and leadership councils and lectures frequently on foreign policy and international affairs.
Canada's province of Alberta is one of the most dynamic and exciting jurisdictions in North America. It continues to be a global centre for energy, but is also world renowned for its governance, cultural sector, environmental technologies, high tech industries, agriculture, research and education, tourism and a great deal more. It is therefore no surprise that Alberta factors Asia into its future and is committed to deepening its business partnerships with Asia's vibrant economies.
Ron Hoffmann, stationed in Hong Kong, will work closely with Alberta's international offices across the region to promote high level and outcome-oriented engagement among Alberta government and business leaders and Asian counterparts. He will be Alberta's senior voice in Asia, fostering greater awareness of opportunities to establish and expand trade, investment, innovation and governance partnerships. Environmental and climate change policy and technology cooperation will be a particular priority. And he will serve as the province’s strategic level eyes and ears in the region to expand insight and understanding of this dynamic region among Alberta stakeholders across the province.